Your DNA Guide Privacy Policy

Updated: April 11, 2022

Our website is:

Your DNA Guide (“the website”) operates internationally, although is a U.S.-run business. We use the information we collect when you make a purchase, a comment, subscribe to receive monthly newsletters, use forms, surf the website, or use certain other site features in the following ways:

  • To keep the website secure.
  • To respond to your requests.
  • To improve user experience.
  • To improve website performance.

Users may interact with the website via comments, contact forms, purchases or viewing. 


Users may request to receive monthly newsletters, free downloadable educational material or to join a webinar. In order to receive such offerings we ask for a contact name and email address. Users may also request to contact us. We retain the requested information in order to communicate with the user in the future for example about company news and product information. Users may opt out of receiving promotional email. 

Comments and Reviews

Visitors may leave comments on the blog or submit reviews of our products and services. This is always on an opt-in basis: you can always refuse to supply personally-identifying information. Thus, personal attribution is voluntary. We collect the data shown in the comment section, the visitor’s IP address and browser user agent string to help spam detection as well as association with the product or service.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. After approval of your comment, your profile picture is visible to the public in the context of your comment. We will also store comments or reviews, if you choose to leave them.


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year. You can change your browser settings to warn you each time a cookie is being sent, or you can turn off all cookies. That may impact some ways the site works for you (you can’t post a comment if you turn off cookies, for example), but you’ll still be able to read the website content.


We collect personal information when users purchase genealogy education products from the website. The following information is collected voluntarily to accurately create the transaction: contact information (name, email address, mailing address); payment information; notes about one’s genealogical research question (if applicable) and details about what was purchased. If you buy something for someone else, we collect their delivery details and contact information. Other information provided voluntarily within the Your DNA Guide – the Academy educational offerings such as via surveys or within the eLearning platform, Ruzuku, may include phone number, time zone, genetic and genealogical experience, profile photo, comments, and any other information you give us. This information may be used to:

  • Send you information about your account and order
  • Respond to your requests including refunds and complaints
  • Process payments and prevent fraud

We use WooCommerce as the service provider for transactions on our website. For their privacy policy, please see While visiting the shop we will track products you’ve recently viewed or placed in the shopping cart

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


We also collect aggregate data about visitors (browser type, language preference, referring site, date and time of visit and the like), through services like WordPress that track this information for us, and retain it in log form. This information isn’t linked to anything personally identifiable, but we don’t sell or rent any of it to anyone either.

Note that WordPress is a service of Automattic, Inc., 132 Hawthorne Street, San Francisco, CA 94107, and you can review Automattic’s privacy policies for more information.

Opting Out 

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

With whom we share your data

This website uses third-party service providers. We do not and will not sell or rent your information to anyone. Your privacy is an important pillar for our company. We do, however, utilize certain industry-reputable organizations to assist in the overall user experience and website performance. We will disclose personally-identifying information if we’re ever required to do so by law; that hasn’t ever happened to date.

Third-party links

This website, through its many blog posts, may contain links to other websites. We’re not responsible for their content or their privacy practices. If you click through to another website, be sure to read its privacy policies before using that other website. We’re also not responsible if any content from this website is republished elsewhere without our permission.

Your rights to your information

This website does not claim ownership to information you provide. International or state-specific privacy rules may give you rights over personally-identifying information collected for website purposes, including the right to withdraw any consent previously given; the right to review data that’s been collected; the right to correct or update your data; the right to have any portable information transferred to another data controller; and the right to have any personally-identifying information erased. Feel free to contact us by email if you want to to exercise any of these rights and don’t see a way to do so by simply clicking a link.

How we protect your data

The website is kept up to date and current on all software updates.

Privacy Policy Changes

This Privacy Policy may change from time to time in the website’s sole discretion. You should check this page often for any changes. Your use of the website after any change in this Privacy Policy will constitute your acceptance of such change.

Contact information

Please contact for any privacy related questions or requests.