Your DNA Guide Privacy Policy

Updated: June 11, 2025

Your privacy matters to us. At Your DNA Guide (YDG), we’re committed to protecting your personal information—and helping you make confident, informed decisions using your genetic data. This Privacy Policy explains what information we collect, how we use it, and what rights you have when you interact with us online, in our community, or through our store.

Your DNA Guide (“the website”) is hosted on WordPress and operates internationally although is a US run business. We operate our website https://yourDNAguide.com, community platform https://my.yourdnaguide.com, and online store shop.yourdnaguide.com to provide you with personalized education, resources, and products that support your genetic genealogy journey. Our store is powered by Shopify, which enables us to process your orders and transactions securely. We use the information we collect when you make a purchase, a comment, subscribe to receive monthly newsletters, use forms, surf the website, or use certain other site features in the following ways:

  • To keep the website secure.
  • To respond to your requests.
  • To improve user experience.
  • To improve website performance.

Information We Collect

Depending on how you interact with us, we may collect the following personal information:

Identity & Contact Info

Name, email address, billing and shipping addresses, phone number

Account Info

Username, password, preferences, purchase history, and communication settings

Purchase & Payment Data

Order history, items viewed or purchased, cart activity, payment method details (processed securely via Shopify), transaction records

Device & Usage Data

IP address, browser type, device ID, site navigation behavior, interactions with emails and ads

Community & Communication

Messages sent to us (e.g., through support or emails), participation in forums, chat spaces or course discussion areas on our Circle community, survey responses

Optional Educational Info

Research goals you may share with us, notes or comments submitted in webinars, workshops, on-line meetings or course discussion areas

How We Use Your Information

We use your personal data to:

  • Fulfill and ship your orders
  • Process payments securely
  • Provide access to courses, events, and community platforms
  • Send transactional emails and service updates
  • Communicate with you about your account, purchases, and customer support issues
  • Recommend relevant products, courses, and content
  • Improve our services, troubleshoot problems, and enhance your experience
  • Conduct marketing and advertising, including retargeting and email promotions (you can opt out anytime)
  • Comply with legal obligations

We do not sell or share your DNA test results or genetic data. We do not analyze your raw DNA. Any DNA-related educational feedback we provide is based on the info you voluntarily share. Note that WordPress is a service of Automattic, Inc., 132 Hawthorne Street, San Francisco, CA 94107, and you can review Automattic’s privacy policies at https://automattic.com/privacy/ for more information.

Shopify’s Role

Our store is hosted on Shopify, which also collects and processes your data when you browse or purchase from our shop. Shopify may:

  • Track your activity across Shopify-hosted pages (e.g., your cart, checkout, product views)
  • Process your payments
  • Enable targeted advertising in some regions

You can view the Shopify Consumer Privacy Policy at https://www.shopify.com/legal/privacy for more on how Shopify uses your data and to manage your privacy preferences with them directly.

Cookies and Tracking

We use cookies and similar technologies to:

  • Remember your site preferences
  • Track website performance and usage
  • Show you relevant ads

These are for your convenience so that you do not have to fill in your details again when you leave another comment, for example. You can manage cookie preferences through your browser settings. In some locations, including California and the EU, you may also use Global Privacy Control (https://globalprivacycontrol.org/) to opt out of tracking.

Embedded content and Third-Party Links

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website. We are not responsible for their content or their privacy practices. If you click through to another website, be sure to read its privacy policies before using that other website. We’re also not responsible if any content from this website is republished elsewhere without our permission.

Your Rights

Depending on where you live, you may have these rights:

  • Access – Request a copy of your personal data
  • Correction – Request corrections to inaccurate data
  • Deletion – Request your data be deleted
  • Portability – Request a copy of your data to move elsewhere
  • Opt-Out – Opt out of marketing or data “sharing” for targeted advertising
  • Withdraw Consent – Revoke consent where given

To exercise these rights, email us at info@yourdnaguide.com. We may need to verify your identity before completing your request.

Data Security & Retention

We take data security seriously. We use secure platforms and only share your data with trusted providers (like Shopify, Circle, or email marketing tools) to operate our business. The website is kept up to date and current on all software updates.

No method is 100% foolproof, but we work to keep your information safe and retain it only as long as necessary to fulfill the purposes above, or as required by law.

International Users

If you are outside the United States, please be aware that your data may be transferred to and processed in the U.S. We rely on standard contractual clauses or other legal mechanisms for these transfers when required.

Changes to This Policy

We may update this Privacy Policy occasionally to reflect changes in our services or legal requirements. When we do, we’ll post the updated date at the top. Your use of the website after any change in this Privacy Policy will constitute your acceptance of such change.

Contact Information

Any privacy related questions or requests, please contact:
Your DNA Guide
info@yourdnaguide.com
P.O. Box 951001, South Jordan, UT, 84095, USA.