We teach people to use DNA to discover their roots and connect with relatives.

We Believe You Can DO the DNA!

There is power in knowing who you are and where you came from. And there is power in making those discoveries yourself through DNA testing. We believe you CAN do it. So we provide everything you need to DO the DNA yourself. Like inspiring stories to show you what’s possible. Helpful how-to publications. Hands-on courses. Confidential expert consultations.

Haven’t taken a DNA test yet? Get started here.


You Can Believe in Us, Too

We’ve been working in genetic genealogy since the beginning. Our founder, Diahan Southard, and other team members got their start in the Sorenson Molecular Genealogy Foundation. All we do is DNA education. We’ve learned over time how people learn DNA most effectively. We’ve even developed our own signature SPIN process, which drives confident, lasting learning in Your DNA Guide–the Academy.

Meet our expert team.


Take Us On Your DNA Journey

Doing the DNA is like traveling to a new place: exciting, but sometimes with unexpected twists and turns. You’ll need someone to show you where to go, what to do, and how to get there. That’s us: we are Your DNA Guide. Bring us along! Read our articles. Get our free monthly newsletter. Remember, you can DO the DNA! And we can help

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