We help people strengthen their identity and connect to their families and communities. 

When we are disconnected from our families, we are disconnected from ourselves, causing us to feel adrift, less resilient, and alone. When we lose sight of who we are as individuals, we judge our neighbors and forget our common experiences which in turn leads to the instability of communities, affecting economies and cultures. 

We believe that connecting with our families, past and present, can provide us with a sense of belonging, identity and ancestral resilience we can use to unify communities and lead to a personal sense of contribution and fulfilment. Because connection drives contribution for a more peaceful and resilient world.

We Believe You Can DO the DNA!

There is power in knowing who you are and where you came from. And there is power in making those discoveries yourself through DNA testing. We believe you CAN do it. So we provide everything you need to DO the DNA yourself. Like inspiring stories to show you what’s possible. Helpful how-to publications. Hands-on courses. Confidential expert consultations.

Haven’t taken a DNA test yet? Get started here.




You Can Believe in Us, Too

We’ve been working in genetic genealogy since the beginning. Our founder, Diahan Southard, and other team members got their start in the Sorenson Molecular Genealogy Foundation. All we do is DNA education. We’ve learned over time how people learn DNA most effectively. We’ve even developed our own signature SPIN process, which drives confident, lasting learning in Your DNA Guide–the Academy.

Meet our expert team.




Take Us On Your DNA Journey

Doing the DNA is like traveling to a new place: exciting, but sometimes with unexpected twists and turns. You’ll need someone to show you where to go, what to do, and how to get there. That’s us: we are Your DNA Guide. Bring us along! Read our articles. Get our free monthly newsletter. Remember, you can DO the DNA! And we can help

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