DNA Test Sales │ When do DNA Tests Go on Sale?

Sonja Sarantis

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DNA test sales can often be found throughout the year. Sonja shares certain holidays and events when DNA tests typically go on sale.

Have you ever purchased something only to find that the item then goes on sale soon after? I have, and it can be frustrating! If you’re purchasing tests for family members or testing at multiple companies, the price of DNA tests can add up. However, before you buy a test for a friend or family member, make sure you have their prior and informed consent first.

Do DNA tests go on sale?

Fortunately, just like nearly any other product, DNA tests do go on sale! Also like any other product, there tend to be certain times of the year when they go on sale. We’ve highlighted several holidays and other events throughout the year when you’re most likely to find a DNA test sale.

Not sure which testing company to purchase a DNA test from? Determine which DNA test will answer the questions you have.

When do DNA tests go on sale?

March 17: St. Patrick’s Day

As many people don their green attire on March 17 to celebrate the heritage of Ireland, embrace the festivities by taking advantage of exclusive discounts and promotions which may be offered by DNA testing companies around this time.

April 25: DNA Day Celebrations

DNA Day commemorates the completion of the Human Genome Project. Some DNA testing companies may offer discounts or promotions around this date, allowing you to celebrate the marvels of genetics while saving on your DNA kit purchase.

Spring: Mother’s Day and Father’s Day (various dates according to country)

Many DNA testing companies roll out special promotions leading up to Mother’s Day and Father’s Day, recognizing the trend of giving DNA kits as unique and meaningful presents. Special sales for these holidays may include sales at FamilyTreeDNA for mtDNA tests (mtDNA is found in both males and females and is inherited from your mother) for Mother’s Day, and YDNA tests (YDNA is only found in genetic males) for Father’s Day. Note that both holidays are celebrated on different dates in different countries.

Mother’s Day in the U.S., Canada, Australia, New Zealand, and South Africa: second Sunday in May

Mother’s Day in the U.K.: dates vary, but typically a Sunday in March

Father’s Day in the U.S., Canada, South Africa, and U.K.: third Sunday in June

Father’s Day in Australia and New Zealand: first Sunday in September

mid-July (usually) Amazon Prime Day

Amazon Prime Day presents another opportunity to make a saving on DNA testing kits. Collaborations between DNA testing companies and Amazon often result in exclusive discounts for Prime members.

November (after U.S. Thanksgiving Day): Black Friday and Cyber Monday

Black Friday and Cyber Monday have become synonymous with incredible deals, and DNA testing kits are no exception. Testing companies often offer steep discounts during this time, making it an ideal opportunity to purchase kits for yourself or as gifts for others. Watch for sales beginning even before Black Friday, as companies try to get ahead of their competitors’ messaging.

November and December: Holiday season

The holiday season is not just about festive decorations and delicious treats–it’s also a prime time for DNA testing kit sales. Companies capitalize on the spirit of giving by offering promotions throughout November and December. Take advantage of these discounts to explore your genetic heritage or purchase a DNA kit as a gift for someone else.

Year-end clearance sales (end of the year)

As the year draws to a close, some companies may offer clearance sales to make room for new inventory. While the selection may be limited, you may still find discounted DNA testing kits as part of these clearance events.

Company milestones and birthdays (various dates)

Keep an eye on announcements from DNA testing companies regarding their anniversaries or birthdays. Some companies celebrate these milestones by offering special discounts or promotions to their customers. Stay informed and seize the opportunity to save on your DNA journey.

Where to find out about DNA test sales

Subscribe to DNA testing company newsletters and follow them on social media to stay informed about upcoming promotions and exclusive discounts. Companies often announce special offers to their subscribers and followers, giving you insider access to savings.

When should you NOT wait for a DNA test sale?

While we all appreciate a good deal, it is important to prioritize testing older family members: they are genetically and generationally closer to the past, so their ties to others (and to ancestral places) may be more amplified. If you are considering purchasing a kit for an elderly person, it might be wise to do so sooner rather than later, thereby ensuring that they will have the opportunity to benefit from the insights the test results provide.

Who else should you test? If you have tested both of your parents, then you don’t need to test, as they more-than-represent you, genetically speaking. Some people want to test themselves anyway, to get their unique ethnicity results (which because of random inheritance, won’t likely be half of everything your parents’ ethnicity results show. There can be advantages to testing your siblings, too (read 3 reasons to test your siblings). When you are trying to answer specific questions, consider target testing people whose results could give insight into your questions.

I wish you lots of fun DNA discoveries ahead and hope that you make some significant savings on your purchases!

Are you or a family member just getting started with your DNA? Not sure where to get started? Download our free guide for getting started with your DNA for family history!

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